Thrive’s efforts of the past few months culminated into the kick-off event Raise the Roof this past Sunday on November 15th.
Local food trucks came out to support Youth Oasis, Capital Area Special Olympics of Louisiana and Big Buddy. We held a silent auction with items generously donated by local businesses and organizations, with 100 percent of the proceeds going to the non-profits.
According to Jim Macnamara, a professor at the University of Technology in Sidney, however, there are some barriers which have deadlocked measurement and evaluation in PR. The first of these, he contends, is an obsession with numbers. The impact that PR efforts strive to achieve often transcend typical metrics. We work to grow so many things besides profits, and “’Human interactions; relationships, feelings, attitudes, loyalties, perceptions and engagement do not yield easily to numeric quantification,'" says Macnamara," in Emerging models of PR measurement. Qualitative research, however, is difficult and time-consuming. And the retrospective nature of evaluation itself, Macnamara says, can turn it into “an exercise in self-justification”. Raise the Roof achieved a lot of things, some measurable and some immeasurable. Though its lasting impact remains to be seen, everyone I observed and interacted with seemed genuinely delighted to be able to take part in the coalescing of the community to support organizations which strive to make it a better place. Beyond dollars raised and awareness spread, there was an amalgamation of diverse individuals for the greater good. Philanthropy means, literally, the love of man, and though love may not be quantifiable, as long as there are wonderful people out there wanting to make a positive impact with us, then our efforts will never be without reward.
Youth Oasis Children Shelter website
Blog written by: Patricia Kane
Jain, Amit. (2014, July 16). Emerging models of PR measurement. Retrieved November 17, 2015. http://www.prweek.com/article/1303749/emerging-models-pr-measurement