When establishing a strategic plan, you must work from the goals backwards. After defining our goals, we here at Thrive set out to create a roadmap to take us from where we are now to where we want to be. The fundamental struggle for Youth Oasis has been awareness. Funds are tight, and the staff is spread thin. The aim of our strategies to get Youth Oasis the most publicity for the least amount of effort. Using local radio stations and news publications, we hope to reach our key publics with background on our organization as well as announcements about events throughout the year. Sending out press releases and media advisories allows us to cover a lot of ground and to use the audiences already established by the outlets we send them to.
When people aren’t even aware of you, they aren’t very likely to be aware of what you do either. While growing awareness for Youth Oasis this next year, Thrive aims to begin to cultivate familiarity with Youth Oasis among its key publics. We plan to use both action and communication strategies to help our audience retain important information about what the organization does. Using social media to engage and get feedback from our audience, we hope to clarify Youth Oasis’ mission. We are also going to take advantage of traditional media through press releases and news advisories to generate publicity about what Youth Oasis does for the community.
Ultimately, what we seek to do is translate this increased awareness into action in the form of donations. Youth Oasis directly benefits the Baton Rouge community and impacts the lives of children who have nowhere else to turn. A $5000 increase could make a world of difference. When it comes to raising money, this next year will focus on fundraising events. Our upcoming Raise the Roof event will take place on November 15, and will feature a food truck round up along with Tin Roof beer. We have also partnered up with Big Buddy and CASOL for this event. Throughout the next year we aim to cross-promote with these organizations to help spread our messages. Our main communication tactic for this goal is to maintain transparency as much as possible, by educating potential donors about where their money goes and also informing donors how their gifts were used. Donations to Youth Oasis cover the bare necessities along with providing the kids with entertainment to help them cope. Their money is going directly to helping people who truly need it, and we want them to realize that.
For more information on Youth Oasis, visit its website, Facebook and Twitter.
Gregory, Alyssa. (n.d.) How to Set Achievable Goals with Backward Goal Setting. Retrieved October 3, 2015. http://sbinformation.about.com/od/startingabusiness/a/simplified-goal-setting.htm