Public Relations Professional Values
Thrive Public Relations holds itself to the highest standards when it comes to maintaining the integrity of its public relations work. In alignment with "Strategic Planning for Public Relations" by Ronald D. Smith, Thrive PR believes that "the PRSA values provide the foundation for the Member Code of Ethics and set the industry standard for the professional practice of public relations. These values are the fundamental beliefs that guide our behaviors and decision-making process. We believe our professional values are vital to the integrity of the profession as a whole."
The six public relations professional values that Thrive PR adheres to are as follows: advocacy, honesty, expertise, independence, loyalty and fairness.
The six public relations professional values that Thrive PR adheres to are as follows: advocacy, honesty, expertise, independence, loyalty and fairness.
ADVOCACY
We serve the public interest by acting as responsible advocates for our nonprofit client, the Youth Oasis Children's Shelter. We also strive to provide ideas, facts and viewpoints to inform the public on the issues that Youth Oasis faces.
HONESTY
Thrive Public Relations holds to the highest standards of accuracy and truth when it comes to advancing the interests of Youth Oasis and in communicating with the public.
EXPERTISE
Thrive PR seeks to build mutual understanding, credibility and positive relationships among several institutions and audiences by continuing professional development, research and education.
INDEPENDENCE
Thrive PR believes that it's accountable for its actions and promises to provide objective counsel to the nonprofit, Youth Oasis, when necessary.
LOYALTY
Thrive PR is faithful to Youth Oasis while promising to serve the public interest.
FAIRNESS
Thrive PR respects all opinions and strongly supports the right to freedom of expression. It also deals fairly with clients, employers, competitors, peers, vendors, the media, and the general public.
We serve the public interest by acting as responsible advocates for our nonprofit client, the Youth Oasis Children's Shelter. We also strive to provide ideas, facts and viewpoints to inform the public on the issues that Youth Oasis faces.
HONESTY
Thrive Public Relations holds to the highest standards of accuracy and truth when it comes to advancing the interests of Youth Oasis and in communicating with the public.
EXPERTISE
Thrive PR seeks to build mutual understanding, credibility and positive relationships among several institutions and audiences by continuing professional development, research and education.
INDEPENDENCE
Thrive PR believes that it's accountable for its actions and promises to provide objective counsel to the nonprofit, Youth Oasis, when necessary.
LOYALTY
Thrive PR is faithful to Youth Oasis while promising to serve the public interest.
FAIRNESS
Thrive PR respects all opinions and strongly supports the right to freedom of expression. It also deals fairly with clients, employers, competitors, peers, vendors, the media, and the general public.
Public Relations Competencies
Thrive Public Relations also exhibits key PR competencies that are important for achieving superior publics relations performance.
A survey was conducted by Pat Kahnert to discover what public relations competencies are most valued by corporate communications professionals, His survey results, that can be found in the article, "Mapping PR Competencies," concluded that the top technical competencies seen as important for achieving superior public relations performance in order of importance are:
His study found that the key behavioural competencies for public relations practitioners in order of importance are:
We believe that the Thrive PR team exhibits these core competencies in order to achieve a superior public relations performance for our client Youth Oasis.
Follow Youth Oasis Children's Shelter:
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Just for fun, let us know what you believe is the most important competency for public relations professionals to have.
A survey was conducted by Pat Kahnert to discover what public relations competencies are most valued by corporate communications professionals, His survey results, that can be found in the article, "Mapping PR Competencies," concluded that the top technical competencies seen as important for achieving superior public relations performance in order of importance are:
- Strategic public relations planning
- Writing
- Measurement, evaluation, reporting
- Image and reputation management
- Media relations
- Public relations leadership
His study found that the key behavioural competencies for public relations practitioners in order of importance are:
- Listening, understanding, responding
- Strategic business sense
- Creativity
- Impact
- Influence
We believe that the Thrive PR team exhibits these core competencies in order to achieve a superior public relations performance for our client Youth Oasis.
Follow Youth Oasis Children's Shelter:
Just for fun, let us know what you believe is the most important competency for public relations professionals to have.
Blog by: Victoria Freeman, Design Director
Sources:
Pat Kahnert, P. (2004, July 19). Mapping key PR competencies. Retrieved September 30, 2015.
Smith, R. (2002). Strategic planning for public relations. Mahwah, N.J.: Lawrence Erlbaum Associates.
Pat Kahnert, P. (2004, July 19). Mapping key PR competencies. Retrieved September 30, 2015.
Smith, R. (2002). Strategic planning for public relations. Mahwah, N.J.: Lawrence Erlbaum Associates.