Public Relations Professional Values
The six public relations professional values that Thrive PR adheres to are as follows: advocacy, honesty, expertise, independence, loyalty and fairness.
We serve the public interest by acting as responsible advocates for our nonprofit client, the Youth Oasis Children's Shelter. We also strive to provide ideas, facts and viewpoints to inform the public on the issues that Youth Oasis faces.
Thrive Public Relations holds to the highest standards of accuracy and truth when it comes to advancing the interests of Youth Oasis and in communicating with the public.
Thrive PR seeks to build mutual understanding, credibility and positive relationships among several institutions and audiences by continuing professional development, research and education.
Thrive PR believes that it's accountable for its actions and promises to provide objective counsel to the nonprofit, Youth Oasis, when necessary.
Thrive PR is faithful to Youth Oasis while promising to serve the public interest.
Thrive PR respects all opinions and strongly supports the right to freedom of expression. It also deals fairly with clients, employers, competitors, peers, vendors, the media, and the general public.
Public Relations Competencies
A survey was conducted by Pat Kahnert to discover what public relations competencies are most valued by corporate communications professionals, His survey results, that can be found in the article, "Mapping PR Competencies," concluded that the top technical competencies seen as important for achieving superior public relations performance in order of importance are:
- Strategic public relations planning
- Measurement, evaluation, reporting
- Image and reputation management
- Media relations
- Public relations leadership
His study found that the key behavioural competencies for public relations practitioners in order of importance are:
- Listening, understanding, responding
- Strategic business sense
We believe that the Thrive PR team exhibits these core competencies in order to achieve a superior public relations performance for our client Youth Oasis.
Follow Youth Oasis Children's Shelter:
Just for fun, let us know what you believe is the most important competency for public relations professionals to have.
Pat Kahnert, P. (2004, July 19). Mapping key PR competencies. Retrieved September 30, 2015.
Smith, R. (2002). Strategic planning for public relations. Mahwah, N.J.: Lawrence Erlbaum Associates.